Acumen in Conversation: Bridging Borders Through International Education

In the latest episode of “Acumen in Conversation,” Amrita Gulati, an experienced educator and key member of Acumen’s University Partner Connect (AUPC) team, shares her insights on the evolving role of international education in India and South Asia. This episode explores how universities can effectively engage with students, schools, and counsellors to create meaningful educational experiences that go beyond traditional metrics.

Key Insights:

• Looking Beyond Rankings

A common misconception among universities is that students in India and South Asia are fixated on rankings. While rankings are a consideration, Amrita emphasises the need for a broader approach. “There’s immense scope in making students think about higher education in ways beyond ranking,” she says. Today’s students are seeking institutions that offer strong faculty, diverse opportunities, and programmes that align with their personal and professional aspirations.

• Role of School Counsellors

As more schools invest in dedicated college and career counsellors, the need for universities to support these professionals becomes critical. “Universities have a responsibility to educate school counsellors about what they offer and how they can help students,” Amrita notes. By collaborating closely with counsellors, universities can ensure that students receive accurate and timely information, which is essential for guiding them through the complexities of higher education.

• Social Media as a Gateway

In an age where digital presence is crucial, universities must leverage social media to connect with prospective students. Platforms like LinkedIn are increasingly popular among high school students, who use them to explore educational and career opportunities. Amrita observes, “Look at the number of high school students who have LinkedIn profiles—it’s a growing trend.” An engaging social media presence allows universities to reach students directly, providing valuable insights that influence their decisions.

• Exchange Programmes and Global Engagement

International education is not just about students from India and South Asia aspiring to study in the West. It’s also about creating opportunities for cross-cultural exchanges that enrich the educational experience. Amrita shares an example of an Australian high school’s visit to India, where students discovered shared interests in language and cricket. Such exchanges broaden perspectives and help students develop a deeper understanding of global cultures. “There is immense appetite and need for different kinds of programmes that give students a real feel of what it would be like to pursue various fields of study,” she explains.

• Strategic Insights for Universities

To navigate the complexities of international education, universities need access to reliable data. Resources like Acumen’s K12 Report provide valuable insights into emerging trends and opportunities in education. This report guides universities in making informed decisions about where to focus their efforts, ensuring that their strategies are both effective and sustainable.

Final Thoughts

As the landscape of education continues to evolve, the importance of building strong, meaningful connections across borders is clear. Universities that engage thoughtfully with students, counsellors, and schools are not only expanding their reach, they’re helping to shape the future of global education. With the right strategies and a commitment to collaboration, the possibilities for creating a more interconnected and informed world are limitless.

For more detailed insights on how to navigate the dynamic educational landscape in India and South Asia, you can explore Acumen’s comprehensive K12 Education Report. This report offers valuable data and analysis that can inform strategic planning and help institutions make a meaningful impact in the region.

For personalised assistance with school engagement and international education strategies, reach out to Amrita Ghulati and explore how Acumen can support your goals.