From Coast to Coast: Exploring Opportunities in North America

North America, encompassing the United States and Canada, is home to a diverse and vibrant population. With a strong emphasis on education and innovation, the region provides a fertile ground for international educational opportunities, particularly for students seeking to study abroad.

Demographics and Education Landscape in North America

The North American education sector is characterised by high enrollment rates and a strong focus on quality education. With millions of students in schools and universities, the region offers significant opportunities for institutions looking to attract international students. The rise of digital education and flexible learning options is further enhancing accessibility and student engagement.

Key Cities for Student Recruitment in North America

Several North American cities are key hubs for recruiting students interested in studying abroad. These cities serve as pivotal points for recruiting students and building educational partnerships.

New York

A global metropolis with numerous prestigious universities and a diverse student population.

Los Angeles

Known for its strong educational institutions and vibrant cultural scene.

Vancouver

Renowned for its high quality of life and excellent universities.

Toronto

Canada's largest city, offering a rich educational landscape and multicultural environment.

Chicago

A major educational centre with a wide range of universities and colleges.

San Francisco

A hub of innovation and technology, offering students a dynamic environment.

Overseas Study: UK, Ireland, Australia, and New Zealand

Students from North America increasingly seek educational opportunities abroad, with the UK, Australia, and New Zealand being top destinations. These countries offer high-quality education, diverse cultural experiences, and excellent career prospects. Programmes in these countries are recognised globally, making them attractive options for North American students.

United Kingdom

Home to some of the world's oldest and most prestigious universities.
Offers a wide range of programs across various disciplines.
Provides a rich cultural and historical experience.

Ireland

Known for its friendly and welcoming culture.
Home to globally recognised universities and colleges.
Offers vibrant student life and a growing tech industry.

Australia

Known for its strong focus on research and innovation.
Offers excellent student support services and a multicultural environment.
Provides opportunities for work and post-study visas.

New Zealand

Offers a unique blend of quality education and adventure.
Known for its friendly and welcoming atmosphere.
Provides excellent support for international students.

International Student Recruitment Trends

Internationalise in North America— Get In Touch

International recruitment trends highlight the increasing interest of North American students in studying abroad. Institutions in the UK, Australia, and New Zealand are focussing on building strong relationships with North American schools and universities to attract students. Strategies include attending educational fairs, leveraging digital marketing, and providing tailored support services to prospective students.

By understanding these trends and opportunities, educational institutions can effectively tap into the North American market, attracting talented and ambitious students to their programmes in the UK, Australia, and New Zealand.

Research and Reports

US Outbound Mobility Report 2025

Discover the forces reshaping US student mobility with the "US Outbound Mobility Report 2025: Navigating Global Pathways." This essential report offers invaluable data for education providers, covering the evolving higher education landscape, factors driving US students abroad, student sentiment, and critical statistics on destinations and demographics. Use these insights to build smarter strategies and achieve better outcomes.

Download the report

Explore Webinars, Research, and Thought-leadership in North America

Watch our latest vodcast: Key insights for universities from a US perspective.

We recently sat down with one of our experienced in-country reps, Karmen Mallow. Her unique perspective offers powerful insights for foreign universities hoping to attract more students from the United States. Discover her key takeaways for institutions looking to build meaningful engagement with US students in today’s climate.

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Webinar On Demand: Maximising Student Recruitment from North America

In-country Representatives Mubarik Ibrahim, supporting the University of Southampton and Karmen Mallow, supporting Queen Mary University London, shared trends and insights they are observing in North America that are impacting the recruitment of students to UK universities.

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Webinar On Demand: Expanding Your Reach with North American Students

In-country Representatives Alyce Myers and David Heller, supporting Durham University, and Haley Drogus supporting the University of Sheffield, discussed current trends across North American recruitment and offering practical applications to increase student engagement.

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Missed an event? Check out these recent Acumen North America Events

Roundtable Event: Opportunity in Times of Turmoil and Uncertainty

Senior colleagues from both the US and UK higher education sectors, to explore the evolving landscape of international education in North America and in the UK.

The discussion touched on everything from policy insights and getting ready for elections, to partnering for research and pushing the boundaries with new educational initiatives.

Want an invitation to our next exclusive event?

Get in Touch

Acumen Partner-Exclusive North America Insight Day

Senior colleagues from both the US and UK higher education sectors, to explore the evolving landscape of international education in North America and in the UK.

The discussion touched on everything from policy insights and getting ready for elections, to partnering for research and pushing the boundaries with new educational initiatives.

Become A Partner

BUTEX Presentation: Building Confidence Across the Globe
Kate Barnes, Executive Director of the UK and Katie Landrey, Director of Partner Success North America, attended the BUTEX Annual Conference and presented a session titled "Leading and Supporting Global Teams: Building Confidence Across the Globe."
This session led to insightful discussion and a great exchange of ideas amongst colleagues in international education.

Want to know what was discussed?
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