"Queen’s University Belfast’s partnership with Acumen has been impactful in the development of our US in-market recruitment strategy. Our visibility and engagement has been raised significantly, particularly through institutional and sector networks creating new and increased opportunities with meaningful connections through the Acumen’s teams cultural insight and local expertise. What truly sets Acumen apart is the personal support and responsiveness of their staff—always approachable, proactive, and genuinely invested in our success. Their training and support of in-country staff has enabled our colleagues to excel in their roles and ensuring consistent messaging, high performance, and alignment with our institutional goals. Having an additional external in-market sounding board has also been extremely invaluable as we navigate these unprecedented times in International Student Recruitment providing opportunities to review and scope new recruitment channels and partnerships. We look forward to further continued success with Acumen."

We grew our recruitment team in India to further capitalise on the opportunities in the market that the Acumen team has helped us develop. Acumen is now assisting us with our expansion in the US as well. The University of Auckland has also worked with Acumen's digital marketing team and they were a key part of our successful International Open Week campaign.

They provided us with guidance and in-country representation that has contributed to year-over-year increases in applications and enrolments. Their insights about the India market and student choice have been game changers in how our institution responds to the needs of prospective students In India

Working with Acumen in the USA has been very positive. I'm impressed with the level of professionalism and market intelligence that both central staff and our newly appointed International Officer are already providing us with. The recruitment of our representative was very quick and well managed, and the budget management side of the partnership has been very smooth. Expectations and objectives have been mutually agreed and the regular schedule of meetings with Acumen really helps to make sure we are all on the same page. I'm confident that this is going to be a fruitful and successful venture.

Our experience working with Acumen has been a positive one. Great staff, great service, and we are able to gain valuable insights into several markets.

I particularly appreciate Acumen colleagues’ open approach in addressing some of the very challenging and sensitive issues in the region, for example Permanent Establishment (PE). It is reassuring to hear about India’s developing trajectory and growth potential, that confirms our commitment and determination to continue our engagement with this very important country. The tactics and advice around partnership, aggregators, admissions, agent management and conversion were strategic and also pragmatic. The approach Acumen undertook in engaging with the university clients was transparent and interactive, which was well received. I look forward to learning more insights from the Acumen team in the future.

"Having a role working with Acumen dedicated to Study Abroad recruitment and based in the US has been hugely beneficial for Queen Mary. The addition of this role builds on our successful and longstanding Study Abroad Programme, helping us to grow our study abroad student numbers and maintain strong links with our partner universities in North America, through having an in-country presence."