The Top College Student Recruitment Strategies

As an international student recruitment manager, you know that recruiting top college students is essential to the success of your program. But what are the best strategies for attracting these talented students?

It’s no secret that college student recruitment is a competitive process. In order to attract top talent, schools use a variety of college recruitment strategies. In this article, we’ll explore the most effective methods for recruiting college students and discuss why each approach is so successful. So read on to learn more about the best ways to recruit top talent and create a successful international student program!

Make a plan and set goals for your recruitment

One of the most important aspects of any college recruitment strategy is making a plan and setting goals. Without a clear plan, it can be difficult to know what steps to take or where to focus your efforts. Additionally, without specific goals in mind, it can be difficult to measure your progress or gauge the effectiveness of your recruitment efforts. 

By contrast, a well-crafted student recruitment plan and set of goals can help to ensure that your recruitment process is efficient and effective. Additionally, having a plan and set of goals can help to improve communication and coordination among different departments and individuals within your university. 

Look at previous enrolment data

Previous enrolment data is essential for international student recruitment. By understanding which countries your students are coming from, you can better target your recruitment strategy. For example, if you know that a large number of students from China are enrolling in your university, you can focus your efforts on recruiting students from that country. 

Additionally, looking at previous enrolment data can help you identify potential areas of growth. For example, if you see that a significant number of students from a particular country are enrolling in other colleges in your county but not yours, you may want to adjust your recruitment strategy to focus on that country. 

Host events at your campus and in high schools

Many college recruiting strategies focus on getting students to campus for events like open houses and admitted student days. But college recruiters should also consider hosting events at high schools.

High school visits can help you connect with potential students who might not otherwise visit your campus. They can also be a great way to build interest in your school among students who may be considering other colleges. And, because high school visits allow you to meet with students in small groups, they provide an opportunity to really get to know potential recruits and answer their questions about your school. 

Engage with prospective students

Through student engagement, institutions are able to identify the best and brightest minds to help contribute to their programs. student engagement also allows for the establishment of relationships between prospective students and the institution. These relationships can prove to be beneficial during the student recruitment process as they provide a level of comfort and trust. Furthermore, student engagement can also help to create a sense of loyalty and commitment toward the institution, which is essential for any successful recruitment process.

Be authentic

The student recruitment process is an important part of any university’s operations. It’s a time when students are deciding on which school to attend, and it’s important for universities to put their best foot forward. That’s why it’s so important for universities to be authentic in their recruitment practices.

One way to be authentic is to focus on student recruitment ideas that are unique to your university. What sets your school apart from others? What can you offer that no one else can? By highlighting these aspects of your university, you’ll be able to more accurately show students what your school has to offer.

Communicate what is unique about your institution

In today’s competitive environment, it is more important than ever for universities to clearly communicate what makes them unique. This is especially true when it comes to student recruitment. By highlighting the unique features of your institution, you can attract the attention of prospective students who may not have considered your school otherwise. 

Of course, simply communicating what makes your university special is not enough. You also need to have a well-designed action plan for recruitment that takes advantage of these unique selling points. Without a clear and effective strategy, even the most outstanding institutions can struggle to attract top students. By taking the time to develop an integrated approach to student recruitment, you can ensure that your university stands out from the crowd.

Digital marketing

Social media

The world of student recruitment is changing, and digital marketing is playing an increasingly important role. Social media platforms like Facebook and Instagram offer universities a cost-effective way to reach large numbers of potential students. Moreover, by using targeted advertising, universities can ensure that their message is reaching the right audience. 

  1. Use social media to raise awareness of your university and its programs. This can be done through posts, ads, and campaigns.
  2. Use social media to engage with potential students and answer their questions. This way, you can build interest and create a connection with your university.
  3. Use social media to create a hashtag for your school or program. Hashtags can help prospective students find your school when they’re searching for colleges online.
  4. Use social media to create posts that highlight the unique features of your school or program. For example, you could create a post about the student-teacher ratio at your school or the opportunities that your program offers.


By using CRM (customer relationship management) tools, universities can better target and engage with potential students. CRM systems allow universities to track student interactions and preferences, and then use that information to tailor their marketing messages. For example, if a university knows that a student is interested in study abroad programs, they can send them information about specific opportunities that match their interests.

Email marketing

By sending targeted emails to potential students, universities can raise awareness of their programs and increase the likelihood of receiving applications. However, email marketing is not a simple process, and there are a number of factors that need to be considered in order to create an effective campaign. 

First, it is important to determine the target audience. Are you trying to reach high school students? Transfer students? International students? Once you have identified your target audience, you need to craft a message that will resonate with them. What are their needs and interests? What are they looking for? Use this to craft emails to go out to your mailing list. 

Have a high-quality website

A high-quality website is essential for student recruitment. It’s the first impression that potential students will have of your school, and it will be a major factor in their decision-making process. Online, your website is competing with hundreds or even thousands of other schools, so it’s important to make sure that yours stands out. 

A well-designed website will help you attract the attention of prospective students and give them the information they need to make an informed decision about their education. In addition, a high-quality website can also help you streamline your recruitment process by providing a central location for all of your student recruitment materials.

Talk to students

By talking to students, university representatives can get a better sense of their interests and needs. This information can then be used to tailor the university’s recruitment message and improve the chances of successfully attracting new students. In addition, talking to students allows university representatives to build relationships with potential students and their families.

Finance options

Many university recruitment strategies involve communicating the different finance options available to potential students. This is important for a number of reasons. 

First, it ensures that potential students are aware of the different options available to them. Second, it helps to create a level playing field among students from different financial backgrounds. Third, it helps to ensure that university recruitment processes are transparent and fair. 

Publish student-generated content

University recruitment strategies have shifted in recent years to focus more on student-generated content. By publishing student-generated content, universities are able to better connect with their target audience and show potential students what life is really like at their school. In addition, by publishing student-generated content, universities are able to show potential students that they value their opinions and are interested in hearing what they have to say. 

International student recruitment strategies

One common strategy is to offer opportunities for international students to participate in research programs. This gives students a chance to work with leading scholars in their field, and it also helps to raise the profile of the university. Another popular strategy is to offer scholarships and financial aid packages. This helps to level the playing field for international students who might otherwise be unable to afford tuition.

At Acumen, we specialize in international student recruitment and can help you create a strategy that brings in top talent. Contact us today for more information.