Unleashing Potential: Ina Liem Joins Acumen in Indonesia

Acumen, part of Sannam S4 Group, strengthens strategic focus on the high-potential Indonesian market with a key senior appointment.

Building on Acumen’s recent announcement of its expansion into Indonesia, global education services leader Acumen, part of Sannam S4 has strengthened its strategic capabilities in the dynamic Indonesian market with the appointment of Ina Liem as Senior Advisor for Indonesia.

With over two decades of experience in international education, Ina will be instrumental in helping Acumen and its clients tap into new opportunities and further expand its partner base in this high-potential market. 

Executive Director for Southeast Asia, Haike Manning welcomed Ina’s appointment, noting her deep understanding of Indonesian student and family needs from her many years of counselling students directly. 

“We are delighted to have Ina join us as a Senior Advisor for Acumen in Indonesia. Ina brings more than 20 years of experience in international education, including more recently as an influencer who counsels students directly and understands deeply what Indonesia families are looking for. She also has excellent networks within the sector, as well as the government.”

Manning highlighted the renewed interest in Indonesia for international institutions based on trends from – “Acumen’s Key Trends in Southeast Asia 2024” report. As the second largest source market in the region and the demographic giant in the region, Indonesia offers significant potential for growth. 

 “As Acumen’s Key Trends in Southeast Asia 2024 report highlights, Indonesia is again on the radar for international institutions looking to diversify their student base; it is the second largest source market for international students in Southeast Asia, and we have also seen seismic changes recently in the Transnational Education landscape, with a number of foreign branch campuses now opening, or about to open. Ina’s appointment reflects our commitment to supporting our partners on the ground, expert advice and support in Indonesia.”

Ina’s appointment demonstrates Acumen’s commitment to drawing on the best possible local insights and expertise across key markets in Southeast Asia, building on Acumen’s existing market leading services across five locations in Southeast Asia, including Malaysia, Vietnam, Singapore and Indonesia.