In the ever-evolving landscape of international education, staying at the forefront means embracing digital transformation. On the 27th of October 2023, Acumen hosted an exclusive in-house learning session titled ‘Digital Marketing Essentials for International Education,’ featuring Nishtha Gupta, Acumen’s Head of Digital Marketing Delivery. This workshop was an invaluable opportunity for our team to gain insights into the intricacies of digital marketing tailored to the education sector.
Digital marketing has become an indispensable tool for educational institutions looking to connect with a global audience effectively. With students and parents relying on digital platforms for information and decision-making, having a robust online presence is no longer an option; it’s a necessity.
Nishtha Gupta, a seasoned digital marketing professional with a wealth of experience in the international education sector, provided our team with a wealth of knowledge and expertise. Here are some of the key takeaways:
Digital Landscape Demystified: Nishtha provided a comprehensive overview of the digital ecosystem, highlighting the platforms, trends, and tools most relevant to international education. This understanding is essential for crafting successful digital strategies.
Crafting Effective Digital Strategies: Workshop participants learned how to create data-driven digital marketing strategies that resonate with their target audience and drive tangible results.
Content that Converts: Nishtha emphasised the importance of crafting compelling content that not only informs but also persuades and converts prospects into students. This insight is invaluable for creating impactful messaging.
Data Analytics and ROI: The workshop delved into the significance of data analytics in optimising digital marketing efforts and measuring return on investment. Understanding the metrics that matter ensures resources are allocated efficiently.
Best Practices and Real-World Examples: Nishtha shared best practices and real-world case studies from the international education sector. Learning from success stories can inspire innovative approaches and strategies.
The workshop was tailored to professionals working in international education institutions, including admissions officers, marketing teams, counsellors, and anyone interested in harnessing the power of digital marketing to enhance their institution’s visibility and success.
Acumen is dedicated to providing opportunities for growth, learning, and excellence in the field of international education. Nishtha’s workshop was a testament to the business’s commitment to equipping our team with the knowledge and tools needed to excel in the digital age.
This exclusive workshop was not just an opportunity for learning; it was a chance to gain a competitive edge in the dynamic world of international education. As we continue to evolve and adapt to the changing landscape, the knowledge and insights gained from internal workshops such as this, will play a crucial role in our success.
Acumen is proud to have hosted this enlightening session, and we look forward to more opportunities for learning and growth in the future.