Changing Lives and Accelerating Growth in International Education


The Trusted Partner of Globally Ambitious Institutions Since 2008

OUR STORY

Why Choose Acumen


We all need an edge in today’s competitive international education landscape. What worked for you in the past won’t be enough to succeed today. Let Acumen help you reach your international student recruitment goals, find the right partners, understand your ideal market with insights, and launch new global initiatives. We deliver excellence in education consulting, advisory, and delivery throughout India, South and South East Asia, and beyond. We know what you need to thrive, not only for today, but in the future.

The Acumen Approach

Global Presence. Local Knowledge. Internationalisation Unlocked.


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Research-led Innovation


Our robust global research capabilities mean that every Acumen solution is steeped in data and industry insights to give you the best outcome possible.
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Industry-leading Support Structure


When you partner with Acumen, you partner with the entire Sannam S4 Group network dedicated to your success from end-to-end.
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Trusted by Institutions, Loved by Students


Acumen representatives are brand evangelists for your institution, championing your institution with potential students. Their energy and commitment is felt by the students they encounter, uplifting application volumes.

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End-to-End Support


We’re there every step of the way providing recommendations, resources, guidance, hiring, accounting, back office support, and everything in between that’s needed to achieve positive results.
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Practitioner-led Expertise


Taster sessions for students to help them make more informed university selections.
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Your Needs Come First, Always


We're on your side. We don’t take commission or sell services directly to students, our focus is on you and your brand.


Engage early. Work with schools to grow your institution's brand presence.


Unlock the potential of your university by partnering with Acumen. Connect with top high schools and counsellors, engage with talented students, and create lasting relationships that will drive your university's success.

Learn More About our School Programme

What They Say About Acumen


With Acumen as your internationalisation partner, we help you navigate the entire journey from start to finish. Hear what our partners and international education professionals have to say…

The University of Auckland has worked with Acumen for several years.


We grew our recruitment team in India to further capitalise on the opportunities in the market that the Acumen team has helped us develop. Acumen is now assisting us with our expansion in the US as well. The University of Auckland has also worked with Acumen's digital marketing team and they were a key part of our successful International Open Week campaign.

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Vasso Koutsos, Associate Director for International Growth and Digital Enablement, University of Auckland.

Acumen has elevated our international student recruitment in India.


They provided us with guidance and in-country representation that has contributed to year-over-year increases in applications and enrolments. Their insights about the India market and student choice have been game changers in how our institution responds to the needs of prospective students In India

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Keshia Gray, Associate Registrar & Director, Student Recruitment and Admissions, York University

Working with Acumen in the USA has been very positive.


Working with Acumen in the USA has been very positive. I'm impressed with the level of professionalism and market intelligence that both central staff and our newly appointed International Officer are already providing us with. The recruitment of our representative was very quick and well managed, and the budget management side of the partnership has been very smooth. Expectations and objectives have been mutually agreed and the regular schedule of meetings with Acumen really helps to make sure we are all on the same page. I'm confident that this is going to be a fruitful and successful venture.

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Amy Jones, Senior International Recruitment Manager, The University of Sheffield.

Great staff, great service.


Our experience working with Acumen has been a positive one. Great staff, great service, and we are able to gain valuable insights into several markets.

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Candy Hui, Associate Registrar, Undergraduate Student Recruitment, McMaster University.

It is reassuring to hear about India’s developing trajectory and growth potential.


I particularly appreciate Acumen colleagues’ open approach in addressing some of the very challenging and sensitive issues in the region, for example Permanent Establishment (PE). It is reassuring to hear about India’s developing trajectory and growth potential, that confirms our commitment and determination to continue our engagement with this very important country. The tactics and advice around partnership, aggregators, admissions, agent management and conversion were strategic and also pragmatic. The approach Acumen undertook in engaging with the university clients was transparent and interactive, which was well received. I look forward to learning more insights from the Acumen team in the future.

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Janie Kingsley, Director of Global, University of Portsmouth.

Acumen helped us grow our study abroad student numbers.


"Having a role working with Acumen dedicated to Study Abroad recruitment and based in the US has been hugely beneficial for Queen Mary. The addition of this role builds on our successful and longstanding Study Abroad Programme, helping us to grow our study abroad student numbers and maintain strong links with our partner universities in North America, through having an in-country presence."

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Ceri Bevan, Head of Global Opportunities, Queen Mary University of London

It is a pleasure to call Acumen one of our partners.


“The staff I work with at Acumen have always been incredibly supportive, informative, and collegiate in advancing the University of Southampton’s aims and ambitions in our student recruitment from North America. From the fantastic In-country Representative they provide us, to the insightful and rewarding insight days and roundtable events. It is a pleasure to call Acumen one of our partners.”

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Tom Quante, Regional Head of International Recruitment and Partnerships- America, Europe and Australasia, University of Southampton

    See More Success Stories

    Articles and Resources


    Get the info you need to make better internationalisation decisions.


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    Acumen Agent Survey Report

    Discover emerging trends, policy impacts, and strategic recommendations tailored for education professionals.

    Learn More
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    Key Trends in South East Asia

    Gain insights into student mobility, transnational education, and market opportunities across key countries like Vietnam, Indonesia, and Malaysia.

    Learn More
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    India 10 States Report

    Unlock comprehensive insights into India's diverse education landscape with Acumen's India 10 States Report—explore key trends, opportunities, and challenges across ten pivotal states.

    Learn More
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    India K12 Report

    Discover the latest insights and strategies for thriving in India's dynamic K12 education sector and unlock new opportunities for growth and partnership.

    Learn More

    Acumen on Air: Watch our latest on-demand insight sessions from internationalisation and education experts across the globe...


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    Insights from South East Asia Episode 4
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    Mapping the Future: Pioneering Pathways in Undergraduate Recruitment
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    Maximising Student Recruitment from North America
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    Insights from South East Asia Episode 3
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    Adapting To Global Policy Changes To Support Quality International Student Recruitment
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    Insights from South East Asia Episode 2
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    Building Global Bridges: Enhancing International Education Partnerships in Indian Institutions
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    Insights from South East Asia Episode 1
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    Navigating Emerging Markets in Southeast Asia and Latin America
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    Expanding Your Reach With North American Students
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    Unlocking Opportunities: Navigating the Transforming Landscape of Indian Higher Education
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    Acumen in conversation: Navigating Cultural Awareness in the International Student Journey
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    Mastering Digital Marketing for International Education

      What Is Your Institution Ready To Achieve


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      Presence: Local Brand Representation


      Presence

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      Enrolment Services: Fast. Efficient. Accurate.


      Enrolment

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      Consulting: Market Strategy and Insight


      Consulting

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