Lead Filtering

We contact students through an omnichannel approach which includes email, WhatsApp and phone to filter the leads generated by a marketing campaign, targeting students who are most serious about the institution, based on criteria set by the university. Our rule-based CRM model prioritises high quality leads and enhances conversion. In a market such as India, the volume of leads may be substantial but, depending on the campaign, leads may not always be genuine, suitable or eligible students. PACE offers targeted and effective filtering of the lead pipeline to maximise quality applications and ensure future marketing is reaching the best student prospects.