Lead Filtering





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Lead Filtering

We contact students through an omnichannel approach which includes email, WhatsApp and phone to filter the leads generated by a marketing campaign, targeting students who are most serious about the institution, based on criteria set by the university. Our rule-based CRM model prioritises high quality leads and enhances conversion. In a market such as India, the volume of leads may be substantial but, depending on the campaign, leads may not always be genuine, suitable or eligible students. PACE offers targeted and effective filtering of the lead pipeline to maximise quality applications and ensure future marketing is reaching the best student prospects.

Lead cleansing using automation and rule-based models
Lead prioritisation using lead scoring defined within our CRM
Lead follow up using the engagement scores defined within our CRM
Personalised 1-1 Communication with Prospects using omnichannel (Phone, email, WhatsApp, SMS, Chat)
Email automation based upon the responsiveness, engagement and activity outcome.
Customised email library and content based upon the level of interest (UG / PG / PhD), area of study and student interest
Local and multilingual capabilities to follow up with international leads based outside of India
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